ABOUT
ANTOR-JAPAN
The Association of National Tourist Office Representatives in Japan (ANTOR-JAPAN) – previously known as F.G.T.O. – is a voluntary, non-profitable, and non-political association of the representatives of foreign national tourist organizations. It was established in 1966. The Association exists for or the exchange of views on matters of mutual concern and interest within the major foreign promotional sector of the travel industry can express its views. It also assists in improving operational techniques and standards of travel destination marketing by providing a non-commercial (and collective) viewpoint. Recently, provision was made for allied members so as to encourage a more direct liaison and exchange with commercial organizations in travel industry. Through its direct activities-such as symposiums, guest speakers at meetings, and participation in many travel industry events. ANTOR-JAPAN can be regarded as a substantial contributor to the expansion and internationalization of the Japanese travel industry.
GREETINGS
We are glad to announce the New Board Members of ANTOR-JAPAN 2026-2027:
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Chairman: Mr. Raül GUERRA, Asia-Pacific Regional Director, Catalan Tourist Board
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Vice Chairman: Ms. Nicole Kirchmeyr, Market Representative, Austrian Embassy Tourism Section
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Director: Mr. Derek Baines, Regional General Manager – Japan and Korea, Tourism Australia
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Director: Mr. Juan Camilo Gómez, Commercial Counsellor Embassy of Colombia in Japan
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Secretariat: Ms. Isabelle Massabo
As we welcome 2026—the Year of the Fire Horse—I want to extend my warmest New Year greetings to everyone across Japan’s tourism industry.
The Horse is a symbol of dynamism and forward movement, and I cannot think of a more fitting spirit for the year ahead. 2025 was, by all accounts, a landmark year. The success of Expo 2025 Osaka and the incredible strength of inbound tourism have done more than just boost numbers; they have restored a deep sense of confidence across our entire travel ecosystem.
At ANTOR-Japan, while our mission is focused on outbound growth, we believe the balance between inbound and outbound flows is crucial. A strong inbound market strengthens the global connectivity that, in turn, supports a more robust and sustainable outbound sector for the long term.
According to the UN Tourism Barometer, international tourism has shown remarkable resilience, with arrivals surpassing 1.1 billion by September 2025 and exceeding pre-pandemic levels. Yet, beyond the statistics, we are witnessing a clear shift: travelers are changing. They are no longer just looking for destinations, but for authenticity and experiences that respect local culture and the environment
This year is especially meaningful as ANTOR-Japan celebrates its 60th anniversary. Since our founding in 1966, our goal has been to bridge Japan with the world through collaboration. Today, that mission feels more relevant than ever.
I would like to express my sincere gratitude to our members and partners for their unwavering support. I wish you all a 2026 filled with purposeful growth and shared success.
Sincerely yours,
Raül Guerra
ANTOR-JAPAN
Chairman
