ABOUT
ANTOR-JAPAN
The Association of National Tourist Office Representatives in Japan (ANTOR-JAPAN) – previously known as F.G.T.O. – is a voluntary, non-profitable, and non-political association of the representatives of foreign national tourist organizations. It was established in 1966. The Association exists for or the exchange of views on matters of mutual concern and interest within the major foreign promotional sector of the travel industry can express its views. It also assists in improving operational techniques and standards of travel destination marketing by providing a non-commercial (and collective) viewpoint. Recently, provision was made for allied members so as to encourage a more direct liaison and exchange with commercial organizations in travel industry. Through its direct activities-such as symposiums, guest speakers at meetings, and participation in many travel industry events. ANTOR-JAPAN can be regarded as a substantial contributor to the expansion and internationalization of the Japanese travel industry.
GREETINGS
We are glad to announce the New Board Members of ANTOR-JAPAN:
Akira NISHIYAMA
Vice-Chairman
Regional Manager Asia and Australia Germany National Tourist Office
Raül GUERRA
Chairman
Asia-Pacific Regional
Director, Catalan Tourist Board
Frederic Mazenq
Director
Director in Japan
Atout France
Created in 1966, ANTOR-JAPAN is the association of foreign tourist representatives. ANTOR-JAPAN aims at strengthening the growth of outbound tourism from Japan to the world through cooperation with the travel trade. Tourism is obviously a major industry, but it’s also a special industry. We think that developing international tourism leads to a better understanding and appreciation of various nations and cultures and thus plays a vital part in making the world a better, safer, friendlier place for all.
On April 29, 2023 Japan dropped all remaining COVID-related entry requirements (including the need of COVID testing/vaccination certificates), and the Outbound figures have shown a significant recovery, on average and according to latest data available the market shows a 56% recovery in October 2023 compared to October 2019.
In general terms there is a positive sentiment among destinations about 2024 but Inflation, currency exchange between EUR/US against JPY, and the price of airfares will condition the recovery of 2024.
There are still many uncertainties in front of us and it is then very important that we work together and keep sharing each destination's information to prepare this recovery in the best possible way.
All ANTOR-JAPAN members remain motivated and active. We all look forward to get the Japanese outbound market moving again with our friends from the travel trade.
Let us make 2024 the year when many Japanese travel abroad again!
Sincerely yours,
Raül Guerra
ANTOR-JAPAN
Chairman
