REPORT OF ANTOR-JAPAN ANNUAL ACTIVITY 2018
ASSOCIATION OF NATIONAL TOURIST OFFICE REPRESENTATIVES IN JAPAN
駐 日 外 国 政 府 観 光 局 協 議 会
ACTIVITIES of ANTOR-JAPAN 2018
1．Meeting & Discussion about “Departure tax” at JTA
On the 20th of June, Mr. Noor Azlan Bin Abu Bakar, the President of ANTOR-JAPAN (the Association of National Tourist Office Representatives in Japan) made a visit to Mr. Yasuto Kawarabayashi, the Vice Commissioner of the Japan Tourism Agency and discussed the way to promote outbound tourism in Japan. The overview is as follows.
1．At the outset, the President of ANTOR-JAPAN, Mr. Noor Azlan handed over a letter addressed to H. E. Mr. Akihito Tamura, the Commissioner of the Japan Tourism Agency, regarding the issue of the law on use of revenue from the departure tax. Showing his expectation for further promotion of inbound tourism by this tax, Mr. Azlan explained that the departure tax could also be a fruitful way to promote outbound travel and ask for further consideration of the use of the revenue of the tax.
2．In response, the Vice Commissioner of the Japan Tourism Agency, Mr. Kawarabayashi stated that since the law on the use of revenue of the tax has been discussed and approved by the Diet and inbound promotion is stated as the objectives of the law, it is a challenge to include outbound promotion as the objectives. He also explained that the Japan Tourism Agency will continue seeking a way to promote outbound travel by making use of the tax revenue.
3．Mr. Azlan and Mr. Kwarabayashi agreed to deepen their close relationship in order to further develop international tourism exchanges.
2.ANTOR-JAPAN Tourism Workshop & Seminar 2018:
■ Title: ANTOR-JAPAN Tourism Workshop & Seminar 2018
■ Place: ASEAN CENTRE
■ Date & Time: June 21st, 2018 (Thursday) 11:00-15:00
■ Organized by: ANTOR-JAPAN
■ Exhibitors:
1. Malaysia Tourism Promotion Board
2. Tourism Authority of Thailand
3. Department of Tourism Tokyo Office Philippine Embassy
4. South Africa Tourism
■ Theme:
The latest destination information 2018 for B to B
and destination information for students.
■ Visitor: 70
■ Opening Speech by: Mr. Noor Azlan Abu Bakar, Chairman of ANTOR-JAPAN
■ Guest Speech by: Mr. Hideki Ijichi, Director of International Tourism Division of JTA
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ANTOR-JAPAN Tourism Seminar 2018
11：00-11：30
Opening, Chairman remarks, Guest speaker
開会の辞、開会の挨拶、来賓挨拶
11：30-12：00
Malaysia Tourism Promotion Board
参加政府観光局からのプレゼン I －マレーシア政府観光局
12：00-12：30
Tourism Authority of Thailand
参加政府観光局からのプレゼン II －タイ国政府観光庁
12：30-13：00
LUNCH BREAK
休憩
*12：50-13：00
UNIVERSITY STUDENTS PRESENTATION
※休憩中、大学生による 10 分程度のプレゼンあり
13：00-13：30
Department of Tourism Tokyo Office Philippine Embassy
政府観光局からのプレゼン Ⅲ －フィリピン政府観光省
13：30-14：00
South Africa Tourism
政府観光局からのプレゼン Ⅳ －南アフリカ観光局
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Opening speech by Mr. Azlan,
Chairman of ANTOR-JAPAN
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Mr. Hideki Ijichi, Director of International Tourism Division of Japan Tourism Agency.
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3. Hiroshima Convention Bureau’s Conference (as a guest speakers):
■Title: ANTOR-JAPAN 2 WAY TOURISM Panel Discussion
@ Hiroshima Inbound Business Fair 2018
http://www.hcvb.city.hiroshima.jp/inbound/
■Place: Hiroshima International Conference Hall “Cosmos”
■Date & Time: July 4th, 2018 (Wednesday) 15:20-16:45
■Organized by:
Hiroshima Tourism Convention Bureau
Hiroshima Prefectural Tourism Federation
■Supported by:
Chugoku Transport & Tourism Bureau, METI Chugoku Region, Hiroshima Prefecture, Hiroshima City, Chugoku region Travel & Tourism Association, Japan Travel & Tourism Association, Japan Finance Corporation
■Aim:
To introduce concrete tourism policies and market overseas at the “Exhibition for inbound Business Fair 2018” as a 2-way tourism.
■Selection of members:
Moderator: Ms. Isabelle Massabo (ANTOR-JAPAN)
Panelists: Mr. Akira Nishiyama (Germany), Ms. Kimiko Shimizu (Malaysia), Mr. Hironori Tomimatsu (Thailand)
■Visitor: 100
■Theme:
1.Self-introduction
2. What is 2 Way Tourism?
3. Inbound tourism policies of each country:
What are the fields your country makes the strongest effort to?
What is the attractiveness of your country?
Why do you recognize so? What are the PR tools?
4. National Tourism Situation:
What are the trends in your country for tourism?
What are attractive in each country?
Is there any specific business for the trend?
5. VFR market in Japan:
What do you think are the subjects of VFR in Japan considering the demographic group of foreigners living in Japan?
What do you think is the most effective measure to attract more visitors?
6. Q & A
Public got impressed by discovering several and different strategies for the promotional activity and PR of each country. It gave some hints for the next tourism exchange between Hiroshima and each destination.
Public got impressed by discovering several and different strategies for the promotional activity and PR of each country. It gave some hints for the next tourism exchange between Hiroshima and each destination.
4. ANTOR-JAPAN CHRISTMAS PARTY
■Title: ANTOR-JAPAN Christmas Party 2018
■Place: OAKWOOD Premier Tokyo Midtown Roppongi (Lounge)
■Date & Time: December 11th, 2018 (Tuesday) 18:30-20:30
■Organized by: ANTOR-JAPAN
■Participants: around 80
■Opening Speech by: Mr. Frederic Mazenq, Chairman of ANTOR-JAPAN
■Guest Speech by: Mr. Hideki Ijichi, Director of International Tourism Division of JTA
■Toast by: Mr. Yoshinori Ochi, Director of the Board, Secretary-General of JATA
■Talk Session with 9 University Students about
“What can Japan do to increase motivation for overseas travel among young Japanese?”
While tourism into Japan is expected to hit a record 30 million this year, outbound tourism among Japanese, especially young Japanese, continues to decline. This year, we invited 9 Japanese university students to figure out what's preventing young Japanese from traveling overseas. Interesting responses we got included "today, there's so much information about everything that you don't know what to trust". There were also factors such as political and environmental instability. Indeed, these are very valid reasons.
5. Nominal Support for Events below:
▪️Cruise Style Yokohama 2018
▪️KWC (Karaoke World Championships) 2018
▪️Travel Geography Testing Association 2018
6. Participation at:
▪️JATA VW 2018 meeting
Agenda: VW 2017 Activity Report, TEJ 2018, JATA Political Measures for overseas travel,
Discussion about travel trend, others.
▪️JATA Tour Grand Prix 2018 meeting
Agenda: TGP2017 report and approval for TGP 2018
▪️Travel Journal Academy Hospitality Tourism & Tokyo Bridal School Graduation
▪️Travel Journal Academy Hospitality Tourism & Tokyo Bridal School Entrance Ceremony
▪️JATA VW 2018 meeting
Agenda: VW 2018 Activity Report, TEJ 2018, Discussion about travel trend, youth market, others.